How Does One Sell His Testing Services?

TestFortExpert by TestFortExpert on 09/12/2014

How Does One Sell His Testing Services?

Are tech skills bad?

Of course not, you do have to be great at what you are doing in order for your customers to leave satisfied. Yet great skills in testing only are not enough in the modern world. You may be the best at what you do and some slick will be selling more of less quality software testing services. And in my opinion that is absolutely fare. It’s a tough world we are living in and competition only makes it interesting and is eliminating the weakest links. How to be amongst the strongest? Here is one of the most fitting marketing strategies you may combine with your testing services.

The Counselor Sales Process

This process is mostly around communication with customers. That is one of the most important aspects in all IT service sales. The catch is that the clients are mostly from the business side and are not too much into all the technical mambo-jumbo you are Sorcerers Supreme in.

This process may be divided into four steps.

Now to get deeper into these steps.


Focus on establishing some solid trust between you and the client. He needs to be sure his money are in the right pockets. Or he will be giving them to somebody else. A client requiring testing services may be anybody from an IT company that is looking for some outsourcing to a businessman, doctor, writer, whoever. And trust is the key to further collaboration.


There are lots of factors for a tester to discover before and during the new project. Things like the following tend to be as crucial as it gets.

Discover the project and empathize the client. Explain, advise, and show. Keep collaboration on a high level. Feedback is always curtail.


The advocating stage is the toughest. You will need to be translating your tech experience-based language to the client. You will be the guiding star for him. You will be talking him out of bad decisions by showing that they are not just ‘lame’ but they are not what HIS business requires. The hardest par indeed and as addition it requires perfect soft skills.


Help the client achieve his goals. Make sure that these are the goals he actually needs. Cause if everything is working great and the software is still a commercial disaster the blame will be on you. And that is bad for image. Good luck with your own sales!

Check out our related articles:

The Business Side: How Profitable Is Software testing?

Risk Analysis and Management In Software Testing

Your Ultimate Testing Checklist-&-Assistant

We Work With

Having one outside team deal with every aspect of quality assurance on your software project saves you time and money on creating an in-house QA department. We have dedicated testing engineers with years of experience, and here is what they can help you with.

Software is everywhere around us, and it’s essential for your testing team to be familiar with all the various types and platforms software can come with. In 21+ years, our QA team has tested every type of software there is, and here are some of their specialties.

There are dozens of different types of testing, but it takes a team of experts to know which ones are relevant to your software project and how to include them in the testing strategy the right way. These are just some of the testing types our QA engineers excel in.

The success of a software project depends, among other things, on whether it’s the right fit for the industry it’s in. And that is true not just for the development stage, but also for QA. Different industry have different software requirements, and our team knows all about them.

Icon Manual Testing

Maximum precision and attention to detail for a spotless result.

Icon Testing Automation

We’ll automate thousands of tests for all-encompassing coverage.

Icon Testing Outsourcing

Outsource your testing needs to a team of experts with relevant skills.

Icon Testing Consulting

Overhaul your QA processes to achieve even more testing efficiency.

Icon QA

Thorough Quality Assurance for a project of any scale or complexity.

Icon API Testing

Verify the correct operation of as many APIs as your project needs.

Icon IoT Testing

Stay ahead of the growing Internet of Things market with timely testing.

Icon Web App Testing

Reach out to even more customers with a high-quality web application.

Icon Mobile App Testing

Help users fall in love with your mobile app with our texting expertise.


Make sure your CRM/ERP system meets the needs of the stakeholders.

Icon Desktop Application Testing

We’ll check the stability, compatibility, and more of your desktop solution.

Icon Functional Testing

Is your app doing everything it’s supposed to? We’ll help you find out!

Icon Compatibility

Check how your solution works on different devices, platforms, and more.

Icon Usability

Find out if your software solution provides an engaging user experience.

Icon UI

Make sure your application’s UI logic works for all categories of users.

Icon Regression

We’ll verify the integrity of your application after recent code changes.

Icon Online Streaming & Entertainment

Stay on top of the media industry with a technically flawless solution.

Icon eCommerce & Retail

Does your store meet customer needs? We’ll help you know for sure!

Icon HR & Recruiting

Streamline HR processes with a solution that works like a clock

Icon Healthcare

Test the functionality, stability, scalability of your app and more.

Icon Fintech & Banking

Give your users what they want: a powerful, secure fintech product.

We use cookies to ensure your best experience. By continuing to browse this site, you accept the use of cookies and "third-party" cookies. For more information or to refuse consent to some cookies, please see our Privacy Policy and Cookie Policy